Thursday, December 13, 2018


Relaunching Your Business Dreams as a Motivated Mom.

October 9, 2018 by  
Filed under Business, Opinion, Tech/Internet, Weekly Columns

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(ThySistas.comYour entire life was put on hold when you decided to have children of your own; you love them with all your heart and couldn’t imagine your life without them, but it’s time to get back on track with your career goals. As a mother you know you can do it all, from running a business to taking care of your little ones. When it comes to chasing your dream career, you are ready and raring for the challenge, but you want to do everything in the right way. You aren’t in a rush to catapult your business to success overnight, but you do want to start the process as soon as possible. Take all of the following ideas into consideration and you will be on the right track.

Awesome Advertising

If you already had a business model or plan before you had children, you might not need to make many tweaks to the initial idea. You will need to start thinking about your advertising strategy though, as this is what will bring in the perfect clients for you. When it comes to advertising you want to follow the correct avenues for your business. You don’t want to waste money on useless campaigns so you should always seek out advice from a professional marketing company. They will help you to plan out your strategy and target exactly who you want to, in the optimum way.

Perfect Planning

Updating your business plan is very important, especially if you haven’t made any changes to it in a while. You never know how much the market will have shifted so you will need to account for changes in prices, demographics and local competition. Spend a week updating your business plan, carrying out research and realigning your goals and purposes. You will soon find the motivation to put your plan into action. When something is written down on paper it is arguably much easier to stay focused on it. Clearly outline your aims, intentions and brand ethics and you will be ready to relaunch your business in no time.

Savvy Surveys

As briefly mentioned before, you should carry out regular market research to ensure you are still providing your target audience with the exact products and services they are looking for. Market research can pinpoint what your target market want from a business and then you will have the power to give it to them. This will save you from making a lot of mistakes along the way, because you will rule out the options that aren’t relevant to your audience anymore. Be clear and concise with your questions and your results will be worth the while.

Smart Saving

Saving money with your small business is a lot easier than you think; when you are looking to keep costs down and launch a business with very little savings you can still make it work. Think about your suppliers, your manufacturing costs and labour costs with any employees you might hire.

Relaunching your business after having a little one can be done swiftly and smoothly as long as you take the right steps from the very beginning.

Staff Writer; Lisa Poole

 


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