(ThySistas.com) Recruitment is vital because employers need to up their game to secure the best employees. As the market becomes saturated, it’s imperative to stand out from the crowd and appeal to the highest caliber of candidate. To do this, businesses have been using a variety of different tools for decades. From agencies to social media to listings on internet sites, there is no shortage of options. However, none of them holds a candle to the king of recruitment: content. Although it’s a relatively new technique, it’s quickly morphed into a must-have.
These are the reasons why.
Controlling The Narrative
It’s a dog-eat-dog world and competitors will gladly “leak” potentially damaging stories. The idea that all PR is good press is wrong in this setting; nobody wants to work for a tyrant of an employer. Today, 60% of applicants wouldn’t bother applying for a job if the company had a bad reputation regardless of the position. Controlling the narrative is crucial if you’re going to prevent your 
brand name from being dragged through the mud. And, content is the key as it helps to tell a story. As well as the history of the business, you can talk about the atmosphere and paint a vivid picture of a welcoming workplace.
Conserving Resources
Part of the problem with recruitment is wastage. Whether it’s time, money or energy, all three go down the drain at some point. Content is changing this through its approach to the applicants. For one thing, using keywords and phrases allows you to target suitable candidates so that you don’t need to read inappropriate resumes. Also, this means you can hone in on the type of person and their character. Too many companies waste money on employees that aren’t a good fit but you don’t have to any longer.
Aligning Morals
Quality workers won’t accept a job with any business. It has to be the perfect fit or else they’ll bounce. That’s why the best career page aligns the company’s beliefs with that of the applicants. As soon as they read your mission statement, they’ll instantly relate to the brand. Once there is a connection, it’s tough to view other workplaces in the same light as they don’t have the same bond. With a portfolio of examples that showcases your achievements, there is no need to worry about trust. Videos always put the mind at ease as they act as evidence.
Organic Listing
Far too often, a job posts feel as if it’s a corporate marketing tool rather than a reflection of the office. For candidates, it’s not a very appealing trait as it makes the company seem boring and outdated. A PR statement isn’t very modern in this day and age. Content helps to depict a natural reflection of the workplace through employee advocates. Links to social media pages with positive posts should make sure people see the brand in the manner intended.
As you can see, content marketing is a powerful way of attracting the best of the best.
Staff Writer; Shelia Ford