Sunday, February 25, 2024

Building Belief In Your Business.

January 15, 2018 by  
Filed under Business, Opinion, Weekly Columns

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(ThySistas.comBelief is important in different aspects of our lives. For the religious among us, it’s the very building blocks on which we base our existence. But, even those who don’t believe in a higher power fall back on belief from time to time, whether it be in themselves, or in something they’re doing.

And, as it’s essential to our everyday lives, belief is also crucial in business. If you’re embarking on a startup project, building belief should be a focus. Because, rest assured; if you fail in this area, you’ll struggle to make a go of things. What’s more, belief is important in a few different ways. There are certainly three sets of people who need to have faith in your ideas for them to come true. We’re going to look at who they are.

You and your team

It may sound cliche, but you and your team need to be the first to believe in what you’re doing. You need to know that what you’re selling is as good as it can be. You also need to know that what you’re doing has the ability to take you far. Without that faith, you’ll really struggle to build your own brand. On top of which, you’ll struggle to put your heart and soul into the project. If you don’t believe in what you’re doing, that will soon seep down into sales. And, if they start to struggle, you’ll quickly find yourself in trouble.


Of course, when it comes to belief, it doesn’t get much more critical than your customers. You need them to believe that you’re worth their time and money. Otherwise, you’ll never manage to get this thing off the ground. A foolproof method for achieving this would be to focus on a quality product which speaks for itself. But, that isn’t the only step you need to take here.

It’s also essential that your customers believe they can trust you. This means providing refund policies if they aren’t happy, and ensuring their information is safe. Bear in mind that this is especially crucial online. You want to look out for an e-commerce platform with full PCI-DSS compliance. Solutions like Magento don’t offer this and have run into trouble because of it. Instead, focus on a Magento alternative like Miva. That way, you’ll never face the risk of a security breach with your customer data. Rest easy that something like that would be the end of belief from your clients.


And, let’s not forget that starting a business isn’t cheap. As such, many of us need to turn to investors to fund us in those early days. But, that’s never going to happen if you can’t get the big guns to believe in what you’re doing.

To conquer this faith battle, you need to arrange meetings with those in question and master your presentations. Turn back to your faith in the product, and use that to show investors why it’d be worth their while to back you.

Staff Writer; Sherry Williams

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