Tuesday, September 21, 2021


How Digital Marketing Is Improving Growth and Investor Relations for Public Companies.

May 17, 2021 by  
Filed under Business, Money, News, Tech/Internet

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(ThySistas.com) Digital marketing is a combination of tools public businesses used to help them create existence and improve growth and investor relations. The world wide web and social media are connecting traders, corporations, consumers, and institutional-insider-individual investors for communications and networking. They are constantly changing how entrepreneurs, organizations, and business leaders can use information technology for their benefit.

Artificial intelligence and data-driven digital marketing strategies for companies are in popular demand to help them strive in the market, despite the coronavirus pandemic. Analysts and private investors apply a variety of strategies to help them project the price targets of securities using technologies. Shareholders, investors, and stakeholders must receive communications from stock companies by correspondence, conference calls, meetings, video/phone calls, and email.

They use the internet and websites to monitor the most recent analyst ratings. You can search by a brokerage and the company’s name to review a stock analyzed by expert analysts. Users can access the most recent prices, price targets, ratings, and the effect on share prices of most stocks traded on NASDAQ or NYSE.

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Two Trendy Digital Marketing Strategies

  1. Artificial Intelligence Technologies

AI, or artificial intelligence, is helping businesses become more competitive than ever before, with a significant increase in the last five years. Uber, for example, is using robots to patrol outdoor spaces and parking lots to reduce crime rates. AI allows you to evaluate your customers’ shopping behavior from search practices and social media with accurate results.

  1. Chatbots

Chatbots became a valuable asset for customer service and were popular in 2020 during the pandemic. A chatbot allows customers to receive assistance with services, billing, and products twenty-four hours, seven days per week. Companies, such as Amazon and other mega-giant online retailers, are using robotic technology as a part of their digital marketing strategies. Chatbot integrated with instant messages allow your customers to communicate and receive responses quickly in real-time.

Ways to Use Digital Marketing Strategies and Increase Company Growth

Digital marketing tools are beneficial for promoting and creating an economic presence of your company, regardless of its size and industry sector. Every business owner starts a company hoping it will flourish and grow. How you market products and services will affect growth based on the technologies you choose to help run a business.

Today’s technologies for digital marketing include smartphones, websites, TV, billboards, transit signs, and social media, such as Facebook, Twitter, Snapchat, and Instagram. These media strategies and other electronic marketing tools are valuable and cost-efficient for small businesses to large corporations. Traditional strategies were extremely costly before the 1990s and the web invention for marketing, communications, financial, and investment trading.

Investor Relations and the Impact of Digital Marketing

Corporate investor relations comprises finance, marketing, and communications to control the flow of information proficiently between its primary users. Public companies must maintain transparency and build trustworthy relationships with investors and stakeholders. The Securities and Exchange Commission requires them by law to submit filing of their financial performance, including net income, net earnings, stock share prices, and other information.

Investors and shareholders who have a high stake in companies use digital technologies to listen to conference calls and join shareholders’ meetings. The goal of an investor relations expert in the organization is to ensure the company is observing all the rules and regulations of SEC and stock exchanges. He or she must present feedback from the investors to management and the board of directors. Professionals interpret information from Wall Street and investors to management.

Since COVID-19, investor relations experts are communicating between management, investors, and the board using digital marketing technologies. Video conferences have been around for some years now, but by the end of March of 2020, things changed dramatically with a larger demand. Investor relations use encrypted emails and electronic faxes to deliver non-financial information and data that support the valuation of companies.

Digital marketing strategies will continue to transform how companies reach their desired growth and improve investor relations. Professionals and leaders are using different technologies to help them provide accurate financial information to institutional and private investors promptly. Artificial intelligence, Chatbots, social media, investment analysis, and mobile devices caused digital marketing to strengthen. The trend will continue for years to come for company growth and investor relations improvements.

Staff Writer; Carla Brown


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