How To Get Exposure For Your Small Business.
May 27, 2019 by ThySista
Filed under Business, Opinion, Tech/Internet, Weekly Columns
(ThySistas.com) When you put so much of your time, effort and money into creating an amazing new product or service and finally get the chance you’ve been waiting for to swing open the doors to your very own business, it’s terribly disappointing to find that you aren’t receiving a high number of customers and orders. Though there are many different factors that could be contributing to this failure to succeed, a likely scenario is that you did not focus enough of your attention on gaining exposure and marketing your business. However, with these easy tips you can ensure so many more people get the chance to see what you have to offer!
Website
If you don’t have a website already. make one as soon as you can. A great deal of today’s modern business is being done online, so if you do not even offer this commerce option you are losing out on mountains of custom. But don’t make the mistake of thinking your work is done
once the site is up, as simply making a website will not automatically attract thousands of people. You have to ensure your site actually reaches the most popular corners of the internet, and the best way to do this is by increasing traffic and visibility with a company like SEO Explode.
Social Media
Harnessing the wonders of social media can allow you to reach so many different customers all over the world, without spending all of your profits. There are very few adults in the world that don’t access at least one form of social media account every single day, so the opportunity to harness these factors should not be missed. The different forms and channels social media presents also helps you to advertise to a more targeted and specific audience. You can also get the chance to engage with your customers, and get a response or opinion within minutes.
Email Marketing
A great way of reaching a large number of people in a very short time is by sending out a mass email. Similarly harbouring a very low price tag, using emails to market your products and services will allow you to provide your customers with information almost immediately, as most people have their email accounts linked to their phone (which never leaves their pocket). Once the connection between business and buyer is established, you can build on the relationship through the same means by sending vouchers or other schemes that will encourage their loyalty and continued custom. It’s much easier to gain a customer’s trust online when you are responsive and attentive, so make an effort to provide them with a positive experience.
By following these tricks you can turn your business around and begin to reach a wider audience in no time. Invest in marketing and push your advertisements through several different channels to make sure you access every person you can, and work on building the relationship once established to turn new shoppers into long term loyal customers.
Staff Writer; Sherry Poole
