(ThySistas.com) Your bounce rate is a very important metric that gives a good insight into just how effective your website is. If you didn’t already know, the bounce rate refers to the percentage of people that leave the website after viewing only one page. That means they land on the homepage and immediately decide that they aren’t interested so they go elsewhere. Obviously, that’s bad news if it’s happening a lot because people aren’t even getting to the stage where they browse your products, so you need to do something about it. There are a lot of different reasons for a high bounce rate and it can take a while to fix, but these are some of the first things that you should look at.
The Website Is Boring
Consumers have more choice than ever, which means that they’re a lot more particular. If something doesn’t impress them right away then they’re not going to give it a chance, and your website is no exception. If your website is very dull and it’s just a load of plain text without any color or pictures, people aren’t going to stick around for very long. It’s important that you do things to make your website stand out from the crowd. An interesting layout with plenty of color and some good pictures important. You need a lot of good content on there as well, so 
people are encouraged to look around the site and explore a bit further. If there isn’t anything interesting to find on the website, people aren’t going to stay.
The Website Is Broken
A website that has pages that don’t load or links that don’t work is always going to struggle with bounce rate. You need to make it easy for people to navigate the site and if things aren’t working properly, people will soon give up. That’s why you need to make sure that you’re using a good web design agency that will build a high quality website and, most importantly, one that is easily maintained. Doing regular maintenance on the website and updating it to ensure everything is working correctly is so important. If you neglect that maintenance, you’ll end up with a broken website and a high bounce rate.
The Wrong People Are Visiting
Sometimes, it might not be an issue with the website itself, it may be the people that are visiting. If all of your traffic is people that aren’t likely to take an interest in your products then they’ll quickly leave the site when they realize it isn’t for them. Businesses usually have this problem because they aren’t targeting their marketing effectively. It’s not just about getting lots of people to your site, it’s about getting the right people. You need to work out what your target demographic is and aim your marketing materials toward those people. If you’re not connecting with those consumers, you need to rethink your marketing strategy.
If you can’t fix your high bounce rate quickly, your sales are going to suffer so make sure that you’ve sorted these common problems.
Staff Writer; Laura Ford