Thursday, July 18, 2024

4 Instant Ways Of Improving The Customer Experience.

May 14, 2019 by  
Filed under Business, Opinion, Weekly Columns

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( If you’re not focused on the customer experience, then you’ve got a problem. Your customers need to have the best experience possible as this benefits your company in some pretty substantial ways.

What happens when a customer has a great experience? They tell other people about it, they leave helpful reviews, and they come back again.

What happens when a customer doesn’t have a pleasant experience? They tell other people how bad it was, they leave negative reviews, and they certainly won’t return.

In essence, the customer experience brings in new customers and helps you retain a loyal base as well. Luckily, you can improve this experience almost instantly with just a few tricks:

Upgrade your waiting area

If you have a space in your business where customers have to wait – this is common practice in a lot of office areas – then you need to upgrade it. Get your hands on some beautiful and comfortable furniture, so they can sit down and relax as they wait. On the Civic Australia website, you can see some plush sofas and armchairs that look good in your waiting space. These types of things make people have a better time as they wait because they’re not uncomfortably perched on a hard plastic chair. Instantly, the experience improves!

Don’t forget your manners

It’s crazy how a smile and a ‘thank you’ can make such a massive difference to someone’s day. If you remember your manners and smile at your customers, thank them, and just generally act friendly towards them, then it dramatically alters their overall experience. They leave with positive thoughts, which will lead to positive things for your business.

Give out a discount on their next purchase

A really effective way of ensuring you get repeat customers is by offering discounts on their next purchase. They don’t get one for the first purchase, but they have an incentive to come back. In turn, this brightens up their experience as they leave feeling like they’ve gained something. They have an exclusive discount, and this makes them very happy!

Digitalize your customer support

As a customer, it’s beyond frustrating when it feels like a company is living in the past. Specifically, it’s so annoying when you need to contact the business, but their only method of contact is telephone. You ring, and you ring, but no answer. Wouldn’t life be easier if they had an email address you could use, a social media account you could message; just any mode of contact that’s digital and offers a faster response! As such, ensure that your company digitalizes its customer support. Give people easy ways of contacting you, so they don’t get frustrated as the days pass while they try and ring you.

You see, it’s easy to improve the experience your customers have. None of these ideas are particularly tricky, so there’s no excuse for not trying them out! The difference in the way your customers respond to your business will be dramatic. Then, you get to benefit from all the joy that an excellent customer experience provides.

Staff Writer; Latasha Love

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